In March and April of this year, we kept track of what consumers were searching for and how shopping behaviour was changing through a pandemic lockdown. We saw that shoppers were looking for ways to adjust comfortably to a WFH routine while keeping families and pets entertained. As the panic buying of toilet paper subsided, we saw a huge jump in searches for Lysol. As lockdown and social distancing continued into April, we saw a decline of in-store trips but shoppers spent a little more time in the store as they wanted to ensure everything was purchased in one trip.
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