Every year we rush to the sweet treats that are awaiting us on Easter Sunday, and take some time to celebrate the occasion with family and friends. Even with celebrations looking a little different this year, we’ve seen that there is still an appetite for Easter-related products on the Flipp app. 

To get a better understanding of what people are thinking and planning for Easter, we surveyed over 1,200 Flipp users across North America. Here’s what we found out. 

1. A Day for Family

When asked for a word that they associate with “Easter,” the top response was “family.” 

Even with the pandemic, 82% of our users plan to celebrate the holiday with family and friends. Some of the activities mentioned included attending a church service, planning for a big family meal, Easter egg hunt for the kids, arts and crafts, and more.

2. Old and New Traditions 

Survey respondents shared some of their own unique traditions to help celebrate the holiday. 

3. Celebrating With Food

Nearly 60% of those surveyed agreed that a family meal was the most important focus for the day. 70% plan to cook their own meal at home instead of dining out or ordering in.

4. Celebrating on a Budget

According to our survey respondents, Easter is not a time to go over budget. 73% of respondents are planning to spend up to $100 to cover celebration costs, which is around the same amount spent in previous years.

If you’re looking to make your Easter celebrations a little more affordable this year, here are a few quick tips to help you get started:

  • Set a budget: Make a list of all your Easter-related expenses and give yourself an amount to stay under. Be sure to include everything from food, decorations, gifts, and games. 
  • Reuse what you can: It is a lot easier to celebrate Easter on a budget if you commit to reusing everything you can. Saving plastic eggs, baskets, and anything else non-perishable is a good start. Also, reusing an existing outfit from one of the previous years is a good idea too. You can style it differently with new accessories. 
  • Prepare your own food: If you’re hosting an Easter meal, make it a potluck and have each person bring a dish to share. Cooking at home is always more affordable than ordering in. We recommend big, casserole-style dishes that can be prepared in bulk. This way you’ll not only save money, but also save time in the kitchen.
  • Shop the weekly sales: You can find most Easter goods on sale a couple of weeks before Easter, including fresh (aka not candy) eggs! Eggs are a score at Easter, because you can dye them and then hide them for an Easter egg hunt, so keep your eyes peeled for discounts in the coming weeks. 
  • Clip those deals: There are always tons of deals on Easter candy, so make sure you check out the Flipp app before you hit the store. Plus, if you combine store sales with coupons, you’ll maximize your savings.
  • Choose experiences over things: You can opt for bunny hop or the egg on the spoon race, watch an Easter movie, play an Easter-themed game, write thank you letters to the Easter bunny, and more. These experiences will help make for the best memories.  

Whether it’s through food, new or old traditions, or sunny walks, you can bring the family together this Easter without breaking the bank. Be sure to check out the Flipp app for the best local savings on Easter favorites.

Want to be a part of our Flipp Appinions research community? You’ll have the opportunity to share your opinions about the Flipp app via surveys & discussion forums. That’s not all! By joining our community and completing surveys, you’ll get entered into a monthly gift card draw. To join the Appinions community, click here.

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