At the beginning of the COVID-19 pandemic in March, we saw some interesting changes in how Flipp was used in Canada. In the below infographic, we show how Flipp’s user growth varied then stabilized as we entered the ‘new normal’. We also show how flyer readership for different categories increased as print flyers became more scarce. With schools closed and WFH available to so many, toys & games and office supplies had the biggest gain in readership on Flipp.